This museum is devoted to the cultural history of the canton of Appenzell Innerrhoden, a rural and devoutly Catholic region. It places particular emphasis on folklore and popular culture.

Through the medium of the hand embroidery for which Appenzell was once world-renowned, the museum provides an insight into a fascinating piece of women's, social and economic history. Its exhibitions also encompass themes that include popular religion, folk art and painted furniture, together with archaeological finds from the Wildkirchli caves.

The museum's important collection of photographs is a perennially popular point of reference. Photographic finds give the exhibitions – many of which are enriched with art interventions – a refreshing sense of immediacy and intimacy.